According to the National Australia Bank’s Online Retail Sales Index, Australian consumers spent about $14.4 billion in online purchases in 12 months to October from last year. In response, more businesses are increasingly using online marketing. The Sensis e-Business Report for 2013 found that 60 per cent of Aussie SMEs are using a website to promote their business.
In short, everyone's online. While there are still customers who would purchase in the store, many check the business online first. The convenience of online retail extends to both the entrepreneur and consumer as it's fairly easy to use.
However, building a website still has its challenges. If you can't write a single line of code or can't afford to have an in-house web developer, outsourcing web development is a practical alternative.
First you have to pick three important requirements:
Pick and register a domain name.
It should be simple, short, and unique but easy to remember and understand. Avoid using special characters because it will be hard for you to give it verbally. It'll be tiring to keep explaining yourself.
Subscribe to website hosting service.
As the name suggests, it hosts your website on a server so it can be accessible via the internet. The service is charged monthly or annually.
There are types of web hosting service:
Once you are finished with the requirements, you can send your domain login details to your chosen web developer.
Use a content management system if you need to upload text and images constantly. WordPress, Joomla, and Drupal are the most common. WordPress is the easiest to set up as it already comes with themes and plug-ins. If you don't need a CMS, you can build your site on a framework. PHP, .NET, ASPX, are the most common.
If you just need a simple site, tools such as Tackk, Wix, and Weebly are alternatives. But if you're going to build a business, it's best to work with experts.
You can either hire an offshore web developer or lease a team for a project. Here are three important things that you need to remember:
Outsourcing web development is a big initiative, but it's an important part of making your business accessible to both new and existing customers.