Job Profile

Outsource SEO Services to the Philippines

Find and hire search engine optimization (SEO) experts in the Philippines

Need a specialist, or a team of specialists in SEO? The Philippines is the perfect place to find talented and experienced search engine optimization experts to expand your marketing team and grow your website’s presence.

There are approximately 15,000 search engine optimization (SEO) practitioners in the Philippines. And that number grows by around 10% every year.

Until very recently, there weren’t many dedicated SEO university courses in the Philippines, so practitioners tend to come from all sorts of backgrounds. Most have undergone independent training after graduating with a university degree (e.g. in English, Computer Science, Communications). Specific SEO training courses started between 9-10 years ago, and were offered by pioneering SEO practitioners in the Philippines who built schools catering specifically to web development and digital marketing.

Within these training courses, trainees are deployed to actual SEO projects where they’re required to apply their knowledge to real-life search challenges. Naturally this enhances their skills in the SEO field, so most graduates hit the employment market completely job-ready.

Search engine optimization (SEO) experience

Search engine optimization (SEO) is still an emerging industry in the Philippines, as it is in the rest of the world. As a result, SEO specialists tend to range in experience from a few months up to 9-10 years:

Junior – Junior SEO specialists in the Philippines are typically graduates of certification or diploma courses with up to 11 months of relevant experience.
Intermediate – An SEO specialist in the Philippines with 1-2 years of relevant experience is considered intermediate.
Senior – Senior SEO Specialists in the Philippines have 2+ years of relevant experience.

SEO Specialists are experienced in:

  • Building an SEO strategy specific to the objectives of the clients

  • Content marketing, writing and editing content

  • Link building, rank tracking, keyword research and writing meta tags

  • Experience with various web optimization tools

  • Performing competitor analysis and technical audits

Search engine optimization (SEO) tools

Google Analytics
Google Search Console
Google Keyword Planner
Screaming Frog
Majestic SEO

Apart from these tools, SEO specialists are expected to have a good understanding of the following web technologies:

  • HTML
  • CSS
  • Javascript (less common than HTML and CSS)

Save up to 70% on labor and occupancy costs

Because living costs are so low in the Philippines, labor and occupancy costs are too. We can employ and accommodate fully qualified, very experienced SEO experts in the Philippines, adding their skills and expertise to your team for up to 70% less than you’d pay in your local employment market. Hiring a professional SEO in the Philippines just makes good business sense.

Tips for employing for SEO in the Philippines

  • It takes 5-7 weeks to recruit an SEO expert in the Philippines.
  • Not all SEO specialists are Google Analytics-certified, but most are proficient with a range of website optimization tools.
  • Typically this profile is an individual contributor who can work with minimal supervision.
  • SEO specialists are usually good with numbers, and they expect measurable performance reviews using objective metrics/KPIs supplied by their employer.
  • Some SEO specialists handle projects remotely or have a work-from-home arrangement. Expect a higher than regular rate if you require them to work in an office 5 days a week, as they’ll consider transportation fees in their asking salaries.

Top 5 universities for SEO in the Philippines

Since SEO is relatively recent, it’s inclusion in the university/college offerings have been introduced in recent years for the following:

De La Salle University
University of the Philippines
Ateneo de Manila University
Mapúa University
University of Santo Tomas

The Commission on Higher Education (CHED) however have not yet started tracking graduates specific in this field.

Sample SEO specialist profiles

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  • On-Page Optimization
  • Off-Page Optimization
  • Keyword Research
  • SEO Web Auditing
  • Google Analytics + Google Tag Manager
  • PPC/Adwords
  • Link Building
  • Conversion Rate Optimization
  • Social Media Management
  • Mobile SEO
  • HTML, CSS, JavaScript, PHP, Java, JSP
  • MySQL, MSAcess, Oracle
  • MS Word, MS PowerPoint, MS Excel
  • Networking


  • SEO Specialist
  • SEO Specialist
  • Jr Technical Analyst – Web Audit


  • B.Sc., Information Technology, Saint Louis University, Baguio City 2011
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  • Creating Keyword Research using Google’s keyword planner
  • Analyzing, reviews and implements changes to websites
  • Creating reports for website traffic using Google Analytics
  • Maintaining website for better search engine results
  • Adding content on the website using content from content writers
  • Creating meta-tags, title tags, description for better SEO


  • SEO Associate (Brand Marketing)
  • Affiliate Marketing Associate (Brand Marketing)
  • Data Entry Associate (Database Marketing)


  • B.Sc., Information Technology, Saint Louis University, Baguio City 2011
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  • Define requirements, tasks, and resources associated to SEO strategy
  • Manage and execute implementation of SEO strategy
  • Collaborate on client strategy and goal definition for success
  • Keep pace with SEO, search engine and internet marketing industry trends and development
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies


  • SEO and Google Adwords specialist
  • Senior SEO/SEM Specialist
  • SEO Specialist


  • Bachelor’s/College Degree in Computer Science/Information Technology, STI College

Want an SEO expert – or team of experts – in the Philippines?

Since our inception in 2006, MicroSourcing has become one of the biggest managed operations providers in the Philippines. With over 4,000 employees, 6 delivery centers and close to 200 clients, we can help you build a dedicated team in the Philippines, regardless of the roles and level of specialization you require. We have over 200 SEO / digital marketing specialists in our candidate database, and we’ve employed more than 40 SEO / digital marketing specialists for our clients since 2014.

Start the process to hire your SEO expert(s) in the Philippines today. Call today or send us an email to discuss your company’s search engine optimization needs. You’ll have your offshore SEO specialist(s) up and running in as little as 5 weeks.

Our Outsourcing Business Consultants will discuss with you what roles can be outsourced, saving up to 70% on employment and housing costs. Once you identify your staffing requirements and complete our Job Description template, you'll receive an analysis of the relative employment costs at different levels of experience in your industry.

Additional resources


ISO/IEC 27001:2013
ISO 9001:2015


HIPAA & PCI DSS compliant